Providing superior customer value requires a deep understanding of consumer motivations, aptitudes and expectations. Understanding the impact products and features have on people’s lives helps product design, feature development and product messaging. This domino effect of deep consumer understanding is lean, efficient production, superior products, and consumer loyalty.

User Research

Target appropriate audiences and hone in on essential awareness regarding users and product use.

  • Profiling users
  • Target audience and stakeholder interviews
  • Qualitative and quantitative data analysis

User Feedback

Gain essential awareness of consumer perceptions and aptitudes and identify productive applications for gained insight.

  • Usability studies (formal and informal)
  • One-on-one interviews
  • Automated feedback mechanisms

User Engagement

Identify and act on opportunities revealed through customer interaction, consumer activities in the market, and changing interaction technology.

  • Interactive features
  • Social media
  • Online communities
  • Feedback mechanisms
  • Product ecosystems
  • Etc.
Related Case Studies
  • Umaveda (2018)

    Umaveda (2018)

  • Adaptive Insights

    Adaptive Insights

  • State Compensation Insurance Fund

    State Compensation Insurance Fund

    Electronic Claims Filing (ECF) system redesign

  • VMware Inc.

    VMware Inc.

    Enterprise license management

  • Apple Inc.

    Apple Inc.

    Global sales content management

  • FileMaker Inc.

    FileMaker Inc.

  • Silicon Valley Bank

    Silicon Valley Bank

    Automated loan processing

Next: Mobile & Responsive