Target appropriate audiences and hone in on essential awareness regarding users and product use.
- Profiling users
- Target audience and stakeholder interviews
- Qualitative and quantitative data analysis
Gain essential awareness of consumer perceptions and aptitudes and identify productive applications for gained insight.
- Usability studies (formal and informal)
- One-on-one interviews
- Automated feedback mechanisms
Identify and act on opportunities revealed through customer interaction, consumer activities in the market, and changing interaction technology.
- Interactive features
- Social media
- Online communities
- Feedback mechanisms
- Product ecosystems