FileMaker delivers innovative software to easily create custom business solutions for the iPad, iPhone, Windows, Mac and the web. I was brought on to design a new database solution for business professionals and individuals.
My primary role at FileMaker was designing the interaction model for the overall product experience and each new feature. I was the frontrunner in the development process, taking a list of high-level requirements and working out potential process flows and designs for each new feature. I worked with stakeholders and engineers to fine-tune the designs and establish a balance between usability and feasibility. I maintained a click-through prototype to flesh out and communicate the details of each feature.
Led multiple formal and informal usability studies, synthesized the results and incorporated feedback into feature designs. Through one-on-one interviews, I learned that a large majority of users imagined page layout while they were designing new database features. This led us to define a WYSIWYG database editor.
Designed the look-and-feel to support the idea of a unique, easy-to-use, Apple-owned product. During the initial design phase, I created multiple designs for the look-and-feel of the product. We eventually decided on a very simple, approachable design with a unique look so that it would be easily recognizable. I also designed the interface so that it could be customizable by the end-user, making it uniquely fit their business or personal style and as a result heighten their sense of product ‘ownership.’