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Client
Endurance International Group
(now Newfold Digital)
Year(s)
2013
Goals
Redesign online commerce solution for small business owners
Overview
Endurance International Group provides web hosting and other online services to over 3 million small business customers. I was brought in to help redesign an online commerce solution for small business owners and their desktop and mobile customers.
Planning, Research & Collaboration
I performed a competitive analysis to make sure the product could compete with more established, full-featured online commerce products. I also collaborated with other teams and third parties regarding the online shopping interface and payment processing solution to achieve a seamless and enjoyable experience.
Task Flow Modeling & Interface Design
I evaluated and streamlined established task flows, designed new features, and created a cohesive and fresh interface design for small business owner administration and consumer shopping.
Responsive Design
After consulting various online sources to gather the most up-to-date statistics on mobile usage, especially regarding e-commerce, I created a targeted responsive design plan for our product. By appropriately prioritizing our targets, I knew exactly what was required for the new design. I then drew up wireframes for the product screens and carefully mapped out the purchasing process for mobile devices.
